Due to conservative movements in the 80s, women had minimal presence in Saudi music history, leading to a shortage of female icons to inspire the next generations. Billboard Arabia wanted to change that by reviving a long-forgotten diva: Etab.

To bring her back to this new Saud Arabia, we relaunched Etab as if she were a modern artist. We remastered her song Ya Saudi, a tribute to Saudi Arabia, and released it on all digital platforms two days before the most important day on the country’s calendar: Saudi National Day.