We're all readers

We’re reading more than ever, through websites, chats, and emails. We just don’t read enough books. So we turned the words we read online into stories worth reading offline. The campaign films bring this idea to life, showing how everyday online words, conversations and searches can transform into scenes inspired by great books, revealing the stories hiding inside the things we already read every day.

To extend the idea, we created a browser plugin that tracks your online reading habits and recommends a book that matches your interests, which you can order with one click.