cheat with dew

PepsiCo invited us to pitch for Mountain Dew in Saudi Arabia, with a clear ambition: make Mountain Dew the drink of choice for gamers and bring its role as a sponsor of the Esports World Cup to life.

This was the winning idea.

We positioned Mountain Dew as the ultimate cheat code, the drink that gives gamers an unfair advantage when it matters most.

The idea came to life as a fully integrated campaign, spanning films, outdoor, social content, and immersive brand activations at the Esports World Cup.